Pam is the Chief Strategy Officer at the IAB. In this role Pam is responsible for all thought leadership, oversight of the IAB’s three Centers of Excellence and Research. Pam is an industry veteran with 25+ years of experience on the Agency side of the business. She led Global Teams for P&G, Microsoft, Activision and Yahoo to name a few. Ater leaving the agency business Pam work for 5 years as a consultant helping large media companies re-imagine their offerings as they transitioned from a linear world to a digital world. Pam believes in the power of partnership to help the media ecosystem evolve and thrive. Pam lives in Hastings on Hudson with her two sons.