My career beginnings are in broadcast journalism where I learned to master the art of “telling a story.” I graduated from Sam Houston State in 2011 (Eat ‘Em Up Kats) with a Bachelor of Arts in Mass Communication. It led me to becoming a radio host in the Top 40 music genre, which led me to use social media as an extension onto my radio presence. After moving to marketing I brought my journalistic approach to marketing agencies and in-house teams. I have led the charge in successful campaigns across a wide variation of industries such as radio, healthcare, personal branding, restaurant, fitness, retail, b2b, museum, higher education among many others.

Fast forwarding to current times, I moved to Pittsburgh, PA in 2020. I made the move to grow my career as a Social Media Supervisor. Since this time, I’ve specialized in marketing across EDU, EdTech and B2B verticals. With this step, I entered a new phase of my career which heavily leaned on full-funnel techniques through paid LinkedIn marketing. Whether it is a large or small budget, I’ve taken pride in my storytelling approach to ensure each company is meeting the user where they want in their journey. Playing the long game if you will.

In 2022, I was given the opportunity of a lifetime, joining forces to work at LinkedIn. I’m a Sr. Content Solutions Consultant, where I consult businesses across the nation on creative and content best practices, executive leadership, ABM strategy, and anything that has to do with mastering the feed. Sometimes it’s a color scheme, a CTA, or a brand message that is the domino to marketing success. I specialize in finding that piece of the puzzle and relating it to modern trends for optimal efficiency. From old school social media day-to-day strategy to new and innovative paid social media implementation, I’m a digital professional who has had a hand in it all.