As CEO/Founder of Totem, Steve Crombie has pioneered new content models to create global leaders on social media for media, brands, and creators since 2012. Alongside his team, he led strategy projects for many of the world's biggest media companies, VC firms, and creators, spanning four continents and over 15 countries, earning Totem the moniker “the McKinsey of Online Video” from YouTube.

In 2022, Steve and his team started building owned and operated channels, and within 12 months created the no.1 factual entertainment brand on social media in the world (Bondi Rescue), the no.1 food and drink brand on Facebook in the world (Sticky Lollies), and the no.1 First Nations creator brand in Australia (Black As). Over the last 12 months, they made over 5000 videos, generated 12B+ views, and are one of the top 25 fastest-growing digital-first media companies on the planet.

Pre-Totem, Steve traveled over 500,000 km by motorbike and sailboat (without an airplane), authored a book for MacMillan, and created documentaries for Discovery, BBCW, Lonely Planet, and Alain de Botton. He cries after every AGT golden buzzer video and loves being told that something isn’t possible.