Giles is VP of Marketing at Bango focused on the Digital Vending Machine®, the B2B SaaS product which enables the Super Bundling of subscription content through indirect channels, at speed and scale.  Using a combination of commissioning first party research, using Bango’s own data and leveraging customer experiences, Giles and team help Bango partners navigate the opportunities presented by Super Bundling.  

A specialist in brand and product marketing strategy, Giles has over 20 years experience as a marketer and business leader.  Originally working in brand led FMCG (CPG) and consumer electronics businesses, Giles has held multiple roles in customer, brand and product marketing in large organisations such as Unilever.  Giles recently was hired to commercialise neuroscience-led AI startup where he created an acclaimed app and award winning edge-AI for hearing in noise.  Prior experiences include building a sports wearable tech business and as head of marketing for consumer electronics company tech21, helped it become one of the fastest growing privately held tech companies in the UK for 3 years running. 

Based near Woking in Surrey (UK) the home of McLaren F1, and working out of the Cambridge HQ, Giles regularly travels to participate in panels and deliver presentations, as well as helping organisations understand their opportunities with respect to bundling.   He’s a football, rugby and fly fishing fan, has a young family, and enjoys travel.