Blake Bassett is the Vice President of Product for Emerging Tech at Tubi where he’s responsible for integrating the latest advancements in AI to help Tubi's audience discover content they'll love. In this role, Blake has worked on product features that integrate AI into the discovery process - like the feature Tubi tested, Rabbit AI. His writings about using behavioral design and economics to make habit-forming products have gained acclaim across the tech industry, making him a sought after speaker in tech and at educational institutions like Carnegie Mellon's School of Engineering. Prior to Tubi, Blake led product teams at Microsoft and Meta; in a previous life, he worked for the US government as an intelligence officer, focusing on counterterrorism and military strategy. He's also a US Army veteran.